Rentrak StationView Essentials

The group owners’ stations in three markets are now using Rentrak’s census-based local TV measurement currency.

The Mississippi NBC and Fox affiliates bring the number of stations using to Rentrak’s Census-Based Local TV Measurement Currency to 182 in 41 markets.

WKYC Cleveland, KXTV Sacramento and WLTX  Columbia, S.C., are the latest addition’s to Rentrak’s  StationView Essentials ratings service.

The broadcast group owner opts for StationView Essentials rather than renew contracts with Nielsen in Salt Lake City, West Palm Beach, Providence and Austin. It says it will consider “similar moves in other markets when our contracts with Nielsen come up for renewal in the near future.”

Rentrak Corp. has signed a StationView Essentials contract with Hearst Television Inc. for four of its stations — WESH (NBC) and WKCF (CW) Orlando, Fla.; WLKY (CBS) Louisville, Ky.; and WMTW (ABC), Portland, Maine. The Hearst partnership brings the total number of client stations to more than 170 that are subscribing to Rentrak’s census-based measurement […]

The group owner is adding StationView Essentials to its stations in Macon, Ga.; Lexington, Ky.; Columbus, Miss.; Wilmington, N.C.; and Chattanooga, Tenn.

Rentrak Corp. has signed Neuhoff Media’s CBS affiliate KMVT Twin Falls, Idaho (DMA 191), as a Station View Essentials subscriber. “The decision to switch to Rentrak was easy, because we simply asked ourselves the question: ‘Will Rentrak benefit our advertising clients more than other competing services?’ and the answer was a resounding yes,” said Chris […]

Rentrak Corp. today announced an expanded multi-year StationView Essentials contract with Raycom for its NBC affiliate WIS Columbia, S.C. (DMA 77). With the addition of WIS, Rentrak provides its audience measurement information and services to 23 Raycom stations across 18 markets. “We are excited to be joining the other Raycom stations in this agreement with […]

Rentrak Corp. today announced an expanded multi-year StationView Essentials contract with Local TV for its NBC affiliate, WHO Des Moines, Iowa (DMA 72). Rentrak also provides census-based TV ratings, advanced demographics and consumer ratings information to Local TV’s Fox affiliate WJW Cleveland. “Rentrak’s sample size of data provides much better stability and predictive audience behavior […]

Multi-screen media measurement firm Rentrak Corp. today announced that Gray Television’s  NBC affiliate WJHG Panama City, Fla. (DMA 159), which also broadcasts CW programming on a subchannel, is now a StationView Essentials subscriber. With this addition, Rentrak now provides ratings information to 10 Gray clients in six Florida markets including Fort Myers, Jacksonville, Miami, Mobile-Pensacola, […]

Multi-screen media measurement firm Rentrak Corp. today announced that Tribune Broadcasting’s ABC affiliate WGNO and CW affil WNOL New Orleans (DMA 52) have signed contracts for Rentrak’s StationView Essentials service. “Tribune is looking forward to being on the street with Rentrak’s ratings information,” said Nils Larsen, president-CEO, Tribune Broadcasting. “We are excited to take advantage […]

Multi-screen media measurement firm Rentrak Corp. announced that announced that Local TV LLC’s Fox affiliate WJW Cleveland (DMA 18) has signed a long-term contract for Rentrak’s StationView Essentials service. With the addition of WJW, Rentrak now has three client stations in Cleveland; the others are WOIO (CBS) and WUAB (MNT). “For the first time, Local […]