Rentrak today announced that it has been granted another a new patent by the U.S. Patent and Trademark Office. U.S. Patent No. 8,904,419, issued on Dec. 2, revolves around a process to prove which TV shows have the most engaged viewers based on a “Stickiness Index.” The more time spent viewing, the more likely a viewer […]
When it comes to shows in which TV viewers hang around the longest for the duration of a particular episode, Univision and CBS earn top scores. Rentrak’s “Stickiness” Index has Univsion shows La fuerza del destino and Una familia con suerte grabbing the top two positions, scoring a 181 and 136 index, respectively. CBS, however, has 13 of the top 20, led by NCIS (133).