Multimedia National Agency (MNA), a media management firm focused on national television, radio and cable sales, has named media veteran Bill Blake to spearhead its sales division as president of sales, reporting […]
Katz Television Group today appointed media industry veteran Joni Sinelli executive vice president, director of sales overseeing the Midwest region, effective immediately. Sinelli will be based in Detroit and will report to […]
A Business Imperative: Rep Firms Must Change
For now, most station groups continue to use representation, indicating a desire to make the system work, but no one can ignore the dramatic change in landscape. Unless the reps learn to serve the new marketplace, their days are numbered.
Katz Television Group says these three new positions highlight its focus to advocate and develop new business for broadcast television.
The rep firm says his new position as executive vice president of business development and partnerships highlights its commitment to “develop new business and drive revenue for all Katz partners.”
Just days after news that Petry Media had lost Journal Broadcast to Katz Television comes reports that LIN Media is taking its rep business elsewhere. No offfical word yet from Petry or LIN.
Exclusives
That’s according to a Katz memo to its staff. Eight stations in six markets, including Milwaukee and Las Vegas, are involved in the move. Journal’s WTVF Nashville is already a Katz client. All the station will be attached to Katz’s Eagle unit.
Continental Television Sales, a division of the Katz Television Group, today announced the promotion of Caroline O’Shea to sales manager of the New York Gotham Team. O’Shea joined Continental in […]
Falling National Spot Puts The Hurt On Katz
Double-digit declines in national spot since 2007, coupled with station consolidation, are the new reality for independent rep firms. Clear Channel-owned Katz Television Group recently whacked two top execs, Jim Beloyianis and Michael Spiesman; laid off about 10 other employees and closed offices in Tampa, Miami, St. Louis, Denver and Seattle. Those are cost-saving actions that Co-President Leo MacCourtney says will have a big impact as it moves to find new spot advertisers and get more orders from existing ones. It would be encouraging to know that the reps are working shoulder-to-shoulder with TVB in convincing advertisers and their agencies that spot is their best and most efficient buy.
The rep firm announced new executive positions today. Dave Bisceglia will be EVP of Eagle Television Sales. Chris Jordon will be EVP of Continental Television Sales. Artie Altman will be EVP of Millennium Sales and Marketing.
