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Study: Increased TV Spending Boosts Sales

MediaPost | by TVNewsCheck

Over two years, seven consumer product group [CPG] brands and five non-CPG brands saw revenues jump by 14.6% on average, according to new research. These 12 advertisers averaged a 25.8% rise in their TV ad spend over the period. Three CPG companies averaged a sales increase of 4.6 times the incremental TV ad spend after they switched dollars back to TV.