NBCU, Sky Launch Co-Lab Cultural Consultancy

The new consultancy and research arm will provide partners bespoke insights on cultural trends through the eyes of almost 700 million people worldwide. The inaugural Co-Lab research study details the critical tie between local culture, community values, dedicated fandoms, and global resonance.

Telemundo Names Federico Garza Research SVP

NBCUniversal Telemundo Enterprises today announced the appointment of Federico Garza as senior vice president of research strategy and insights. In this role, Garza joins the company to lead research, insights and analytics to inform programming, marketing and digital strategies across the portfolio. Garza will report to Mónica Gil, chief administrative and marketing officer at NBCUniversal […]

CBS’s Subramanyam On TV’s Post-Pandemic Audiences At TV2025

Radha Subramanyam, CBS Corp.’s chief research and analytics officer, will frame out a vision for television’s landscape on the other side of the pandemic in the keynote interview at TVNewsCheck’s virtual TV2025: Monetizing the Future event in October. Register here.

TVN’S TV2020 CONFERENCE

Despite Changes In Viewing, TV Remains Vital

In a presentation kicking off the TVNewsCheck’s annual TV2020 conference Wednesday morning, Radha Subramanyam, chief research and analytics officer at CBS, delivered a robustly positive message of growth in TV monetization, spurred in great part by the diversification across broadcasting that just a few years ago had so many insiders breaking out in a cold sweat during all hours of the night. (Photo: Wendy Moger-Bross)

TVN’S TV2020 CONFERENCE

Subramanyam To Parse Viewer Trends At TV2020

Radha Subramanyam, CBS’s chief research officer, will chart pivotal trends in TV audience behavior at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.

Bain Capital Is Leading Bidder For Kantar

Bain Capital is in exclusive talks to buy a majority stake in WPP’s Kantar unit in a deal valuing the market-research business at about $4 billion including debt. The buyout firm’s proposal is subject to negotiation and there’s no guarantee that talks will result in a deal, WPP said Monday.

Bader Adds NBCU Research Responsibilities

Jeff Bader, NBC Entertainment president of program planning, strategy and research, has been named chief research officer at NBCUniversal. He has oversight across NBCU’s television portfolio and of a new corporate research and strategy group. That group will be run by Lisa Heimann, who was named executive VP, corporate research and strategy, and reports to Bader.

Research Vet Shimmel To Leave Turner

Chief Research Officer Howard Shimmel departs after Turner elevated Stephano Kim, who had been EVP of digital strategy and operations and chief data strategist, to the role of interim chief analytics officer.

CBS Taps Radha Subramanyam As Research EVP

Univision Names Stephen McGowan Research SVP

Univision Communications Inc. (UCI) on Wednesday appointed Stephen J. McGowan senior vice president, corporate research, effective immediately. McGowan, who most recently was VP, research at the Public Broadcasting Service, will be based at UCI’s corporate headquarters in New York and will report to Jed Meyer, EVP of Corporate Research. In this role, McGowan will help […]

Graham Names Katherine Fuller Research VP

The station group promotes her from its KPRC Houston to lead research at all seven stations and digital platforms.

 

Hearst Ups Kevin Stuart To Research VP

The research veteran is tapped to help guide the group’s stations “into the next generation of audience data.”

 

Q&A WITH HOWARD SHIMMEL

Problem With Nielsen Numbers: Distractions

Distracted viewing is a topic of fervent discussion among media people, who worry over whether their clients’ ads are being seen by viewers who are texting on their phones, checking Facebook on their tablets, and live-tweeting shows, all while simultaneously watching television. A study commissioned by the Council for Research Excellence finds second screens are a significant source of distraction. Howard Shimmel, chair of the CRE’s Neurometrics Committee, talks about what prompted the study, whether buyers should be concerned about the accuracy of ratings, and what the next phase of the study will bring.

NAB Names Daniel McDonald Research VP

He joins the trade association with a resume in various programming and research jobs, most recently at National Geographic Channels. 

 

Media Veteran Steve Doerr Joins CJ&N

Media research and consulting firm CJ&N has hired veteran local media executive Steve Doerr as VP of client development and senior consultant. In his new role, he will lead new business development efforts for the company as well as help local media companies grow across all of their platforms. Doerr was general manager of television […]

Entertainment Studios Names SVP Of Research

Entertainment Studios Inc. today appointed Gene Cunningham senior vice president of research, effective immediately.  Cunningham now presides over the Entertainment Studios research operations for all platforms including cable networks, broadcast television syndication, and online/digital distribution. Cunningham’s most recent experience includes 13 years as VP-director of research for the Fox Owned & Operated Television Stations at […]

Gannett Names Judy Vogel VP Of Research

Gannett Co. today named Judy Vogel vice president of research.  At Gannett, Vogel will be responsible for leading corporate research through the design and execution of primary and secondary research addressing advertising sales, digital, editorial and brand strategy. Vogel comes to Gannett from Media Storm, LLC, where she was managing director of insights and analytics. […]

Telemundo Taps Sarathy To Head Web Research

ABC Promotes Paul Pastor To Strategy SVP

He adds responsibility for all research activities related to the ABC Television Network, ABC Studios, ABC Family and Disney/ABC Domestic Television.

NBCU Cable taps ABC’s Kennedy To Head Research

FX Promotes Research Exec Piepenkotter