Fox Television Stations have relaunched their websites in responsive design, Diana Marszalek reports, having moved off of the Worldnow content management system to Lakana. The shift, which is aimed at being more mobile-friendly and better integrated with Facebook, also comes with a rebranding of most Fox sites, which will drop the “My Fox” moniker in favor of the stations’ numbers.
Meredith Corp. launched a responsive and streamlined version of its corporate website on Friday, featuring its widened media and marketing portfolio. The new site, which was designed with Domani Studios, features a new live feed as well.
The new responsive design is optimized across desktops, connected TVvs, tablets and smartphones.
Responsive Design Has Tech Considerations
Responsive design may be a positive step in the right direction for the media industry, but there are some tech-based business considerations around the move towards responsive. “While the future of the Web is seemingly shifting towards the responsive route, there are still many tech-related questions that need to be answered to ensure it’s the right solution for one’s business,” says Icreon’s Devanshi Garg. Part two of a two-part CrowdCheck on the benefits and challenges of responsive design. Read part one here.
The company this week started rolling out responsive design to its station websites. Gray, which says mobile traffic comprises 75%-80% of its overall digital traffic, plans to have all 30 of its stations converted by late May.
The move to response design, launched last week at MyFoxMemphis.com and MyFoxAustin.com and continuing across the rest of Fox’s 16 stations this week, is an answer to the increasing amount of traffic coming through mobile.
Exclusives
In adopting responsive design and a new Wordpress VIP CMS at its 13 television station websites, as well as WGN Radio in Chicago, Tribune Broadcasting has unveiled a new, simplfied home page. It also rebooted its approach to content, jetisoning superfluous information and scaling down to the bare essentials of largely home-grown news.
Responsive Design: App Killer?
Responsive design, which ensures a consistent user experience across various devices, may be a hot topic at media companies these days, but the strategy does not necessarily mean the end of the road for apps. While some executives think that responsive design is a must, others warn that it’s not a catchall solution and apps still have a place in the media quiver. Part one of a two-part special report on local media’s mobile strategies.
Gray Television Group is planning next year to move to a responsive design that will give it more cross-platform consistency with its content offerings, features and advertising opportunities, Lisa Bishop, the company’s VP of digital media, announced today during NetNewsCheck’s webinar “Broadcast Strategies: How Digital Can Drive Your Revenue in 2013.” Gray is also making video a top priority in 2013.
