Restaurant TV Ads Build Word-Of-Mouth Buzz

In a new study on word-of-mouth marketing, some of the highest-scoring TV advertising brands are all about eating. Seven of the top 10 most talked-about brands, based on TV advertising, are food and restaurant related, according to a new study from word-of-mouth researcher Keller Fay Group.

Spot TV: Restaurant Spending Creeps Up

Restaurant spending is starting to return in many spot television markets after a dip in 2010. McDonald’s and Dunkin’ Donuts have been driving the biggest spending increases, most notably in New York City, where the restaurant chains are investing heavily in spot television.