Elon Musk–owned social network X, formerly Twitter, said late Thursday that it is lowering requirements for its creator payout program. The company said that the creators who have garnered 5 million impressions in the last three months will be eligible for ad revenue sharing — a third of the previous 15 million impression requirement. Creators will be able to withdraw as low as $10 instead of $50, the company said. Users still need to be verified and must have at least 500 followers to qualify for payouts.
YouTube has spent years building YouTube Shorts and its creator program. Now it will give creators an option to monetize content earlier. Executives at the company’s Made on YouTube event, live and virtual, on Tuesday announced updates to its YouTube Partner Program, which now includes monetizing Shorts. In early 2023, YouTube creators can apply to become part of the platform’s revenue-sharing program if they have at least 1,000 subscribers and 10 million Shorts views in 90 days.
