Performers Set For Rose Parade Replacement

Sheryl Crow leads a long list of performers and celebrity guests who will appear in a Jan. 1 television special replacing the 132nd Rose Parade, which was canceled due to the coronavirus pandemic. The Rose Parade’s New Year Celebration presented by Honda will air on ABC, NBC, Hallmark Channel, Univision, RFD-TV and KTLA Los Angeles featuring performances filmed at locations across the country to limit travel and ensure safety.

Canceled Rose Parade Being Revived As A Benefit Special

Consortium Aims For Programmatic TV Buys

Interpublic’s Mediabrands unit has formed an alliance with more than 15 minor TV networks to develop and organize data and technology that would enable the agency and its clients to buy their advertising inventory programmatically. The initiative, which is being led by Mediabrands’ Magna Global unit, so far includes more than 15 networks, about half of which are not even measured by Nielsen.

RFD TV Adds ‘American Mountain Theater’

MORGANTOWN, W.Va. (AP) — A country music and variety show that’s entertained tens of thousands of West Virginia tourists for the past four years is going national. In January, the cable network RFD TV will begin airing weekly 30-minute shows from the American Mountain Theater in Elkins. Organizers made the announcement Monday in Wheeling. RFD […]