OPEN MIKE BY RICHARD LYONS
Surviving OTT Rests On Station Cooperation
Stations in each market must band together and share master control and other technical facilities. It’s the key to operating the traditional broadcasting business most efficiently, and to entering the new worlds of mobile and OTT. Locally outsourced and cooperatively operated on a centralcasting model, such Media Processing Centers will empower TV stations to become right-sized and more profitable while implementing new services. For the participating stations, they would replace heavy capital and uncertain maintenance costs with steady monthly payments.
