The CW’S newly-minted CEO, Mark Pedowitz (left), and its streaming/branding chief, Rick Haskins, found remarkable success getting audiences to binge their shows on streamers like Netflix and then circle back to the network for new episodes. Granular data and highly-targeted social media messaging are helping them do it.
Rick Haskins now has oversight of the CW’s branding and marketing efforts and the network’s streaming strategy, programming, distribution and operations. (Photo: Jsquared Photography)
The CW’s audience was born into the social web. This fact has forced the network to quickly adapt to the Gossip Girl and Vampire Diary-loving fans that are loud, passionate and screen-agnostic when it comes to programming. Rick Haskins, The CW’s executive vice president of marketing and digital programs, talks about his network’s social TV strategy.
The network’s outgoing marketing EVP, Rick Haskins, has agreed to stay on in a new, expended role. Haskins, whose full title was EVP, digital, new technologies, marketing and brand strategy, has been upped to EVP, marketing and digital programs, a new position in which he will continue to report to CW President Mark Pedowitz.
The CW’s marketing chief Rick Haskins, whose full title is EVP digital, new technologies, marketing and brand strategy, will be leaving the network. Haskins’ contract is up in May but he has agreed to stay on until August and shepherd the network’s fall launch campaign.