Promax CEO Steve Kazanjian and Station Summit VP Rick Swanson talk about this year’s summit with its emphasis on growing the broadcast audience, training and recruitment. It’s also a vital gathering spot where the broadcast networks and Hollywood syndicators can share and coordinate plans for the fall TV season with the stations that air their programs.
Rick Swanson is helming his first PromaxBDA Station Summit next month. But he’s no stranger to the event, having attended it and its predecessor since 1987. He says this year’s gathering in Las Vegas will have three distinct content categories: craft, social media and leadership. “A TV station is all about teamwork, and consensus building, so the deeper understanding everyone has of each others’ role, the better the teamwork.”