Rift

Deep breath, publishers: you won’t need to be cranking out VR stories for the new Oculus Rift headset overnight. Joseph Lichterman writes that based on the spate of early reviews, it’s an impressive and positive step in the VR revolution, but widespread adoption will likely be hampered by its price tag ($599) and the high-powered PC it needs to run (no Macs yet). In short, it’s also just thrilling enough to get critics revved up for the 2.0 version.

The founder of Oculus told a group of developers working on virtual reality content Wednesday that the immersive medium’s success should be measured by time — not necessarily money — spent on it.