Media Buyer Scanzoni Moving To New Role

After serving since 2005 as chief investment officer for the North American operations of GroupM, the large media-buying operation that is part of ad-holding giant WPP, Scanzoni is moving to a new role – and the shift is indicative of a transformation of how Madison Avenue is buying commercial inventory across all media. He becomes president of investment, meaning he will oversee how advertiser dollars are allocated across TV, print, radio, digital and local media, as well as the burgeoning swell of analytic tools advertisers are tapping to help them determine their allocations.