Rise, an advocacy group for gender diversity in broadcast and media technology, is set to “make a significant impact” at the NAB Show in Las Vegas (April 14-17) with a program […]
Rise, an advocacy group for gender diversity in broadcast media technology announced its newly appointed board of non-executive directors (NED). Joining are Claire Da Silva, Samantha Harrison, Namrata Sarmah, Tim Williams, Andy […]
Rise, an advocacy group for gender diversity in the broadcast media technology, today appointed a new head of Americas and head of sponsorship for the North American chapter, which was formed […]
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Mindshare Becomes Buyer And Seller
Last week during TV broadcasters’ upfront pitches to ad buyers, one media agency was doing more than just eyeing primetime ad slots to buy. It was working to create its own primetime programming. Mindshare Entertainment, the branded entertainment arm of WPP’s media-buying agency Mindshare, has optioned The Rise of Superman, a best-selling book exploring the performance of action-sports athletes, to develop a TV series called Rise.
