Rise, an advocacy group for gender diversity in the broadcast media technology, today appointed a new head of Americas and head of sponsorship for the North American chapter, which was formed in 2020. Hilary Roschke, the new Rise North American chair of the board, has almost 20 years’ experience within the media industry in operational and […]
Last week during TV broadcasters’ upfront pitches to ad buyers, one media agency was doing more than just eyeing primetime ad slots to buy. It was working to create its own primetime programming. Mindshare Entertainment, the branded entertainment arm of WPP’s media-buying agency Mindshare, has optioned The Rise of Superman, a best-selling book exploring the performance of action-sports athletes, to develop a TV series called Rise.