Advertisers have eyed the Disney+ streaming hub as a place where they might tuck a promotional message alongside the binge-watch of a Marvel series, or, potentially Phineas & Ferb. Soon, however, Madison Avenue may have some other opportunities to consider. Disney is mulling the launch of shopping and gaming experiences on the streaming outlet, with which advertisers could get involved, according to Rita Ferro, president of Disney Advertising Sales.
Rita Ferro, Disney president, advertising sales: “The Walt Disney Co. has the best broadcast, the best of cable, the best of sports and the best of streaming, coupled with the best investments around data and technology that really enable advertisers to buy in as close as they want to, to make sure that they’re spending the right money around the right KPIs.”