Local TV Marketing ‘Not For Faint Of Heart’

Executives from Tegna, NBCU Television Stations and Fox Television Stations told a TVNewsCheck webinar that local station marketing is best executed by those in the market itself — with support from corporate — and that marketing needs to start “from a place of brand, not from a place of product.”

‘Electric Playground’ Offers Mobile Segment

The syndicated entertainment newsmagazine from Program Partners provides stations with a three-minute download that is automatically updated every day.