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DMA 15

Facebook Delivers KSAX Big Roadkill Story

Poynter | by TVNewsCheck

On a typical day, KSAX Alexandria, Minn., attracts about 10,000 page views. Recently, the station set a record, 250,000 page views in a single day and a million views in four days. The secret weapon: a photograph of a strange hairless roadkill carcass sent to the station via Facebook.