The unprecedented deluge of campaign commercials on local television left a massive cash windfall in its wake. Political groups spent more than $27 million this year in the Roanoke-Lynchburg, Va., television market, more than five times the amount spent four years ago.
When it comes to political advertising, the Roanoke-Lynchburg, Va., television market is the hottest in the country. A record $6.5 million has been spent or budgeted already, providing a financial boon to area stations.
Nearly a third of Roanoke, Va., residents aren’t online, but it isn’t for a lack of first-rate digital offerings, including some of the slickest multimedia production to be found on any newspaper website, plus apps, blogs mobile sites and more. WSET-TV, The Roanoke Times and other local players are gearing up for a predicted 89% boost in digital revenue in this sleepy southern town.