Rob Hubbard, president of Hubbard Broadcasting, takes over for John Lawson as executive director of the mobile DTV consortium. News about the company has been relatively quiet since April when a merger with Dyle was publicly discussed. Hubbard says a merger with Dyle, the other mobile DTV consortium, isn’t on the horizon. ‘The technology we have is really the same so that there’s nothing except business relationship issues that prevent a consumer from seeing both services with the same device.”
The group of broadcasters promoting mobile DTV is ramping up its plans for a service that will be compatible with whatever the other major mobile initiative, Mobile Content Venture, develops. Mobile500 planners are proposing a joint venture with broadcasters that will develop and market 15-20 channels, including five or six local free channels, 14 or 15 national pay channels and a “hybrid” VOD service using the wireless broadband network, but fully integrated with the broadcast service in a single user interface.