Rob Hubbard New Leader Of Mobile500

Rob Hubbard, president of Hubbard Broadcasting, takes over for John Lawson as executive director of the mobile DTV consortium. News about the company has been relatively quiet since April when a merger with Dyle was publicly discussed. Hubbard says a merger with Dyle, the other mobile DTV consortium, isn’t on the horizon. ‘The technology we have is really the same so that there’s nothing except business relationship issues that prevent a consumer from seeing both services with the same device.”


The More The Merrier Says Mobile500

The group of broadcasters promoting mobile DTV is ramping up its plans for a service that will be compatible with whatever the other major mobile initiative, Mobile Content Venture, develops. Mobile500 planners are proposing a joint venture with broadcasters that will develop and market 15-20 channels, including five or six local free channels, 14 or 15 national pay channels and a “hybrid” VOD service using the wireless broadband network, but fully integrated with the broadcast service in a single user interface.