Rob McCracken

One of the biggest challenges for news operations is stopping young consumers’ thumbs from moving from a new story to other distractions on mobile devices. Techniques that news organizations are testing to attract and retain millennials include fresh presentations, voice interfaces, automation, augmented reality and creating chat-like apps.

AP’s Andy Carvin, Quartz’s John Keefe, The E.W. Scripps Co.’s Rob McCracken and GateHouse Media’s Penny Riordan will look at how social platforms, bots and voice-enabled technologies are building audience engagement and loyalty among cord-cutting millennials at TVNewsCheck’s sixth annual NewsTECH Forum on Dec. 11-12.