LIN Eyeing More Sites, More Mobile, OTT

LIN Media, known as LIN Television until last April, has moved beyond its TV roots and is aggressively pursuing local online and mobile media. As part of its digital strategy, LIN operates three websites in many of its 17 markets: a news-and-information site, an entertainment news site and a political news site, and is planning to introduce a local culture and lifestyles site. Robb Richter, SVP of new media, says the proliferation of local sites and related mobile apps will continue, and the company soon will jump into over-the-top television.