The online video site’s chief business officer, Robert Kyncl, says his dire prediction of TV’s demise is less focused on who makes the content but how it’s delivered. “When I say that 75% of all video will be transmitted through the Internet, that doesn’t necessarily mean it’s video made for the Internet,” he said. “It will also be content from ABC, NBC — people who have honed their craft.”
YouTube’s $100 million investment in new premium “channels”? Consider it a down payment. YouTube content chief Robert Kyncl says it’s only the beginning of Google’s plan to back original content and the center of a long-term strategy to build the next generation of entertainment brands and an ecosystem that allows them to become profitable businesses.
In the next decade, 75% of all channels will be born on the Internet. That’s the bold prediction of the day from Robert Kyncl, the head of global partnerships for YouTube. In a speech at the Consumer Electronics Show in Las Vegas, Kyncl said the Web is poised to become the premium channel for entertainment distribution within the next decade.