COMMENTARY BY ROBERT POLETIEK
Migration From Satellite To IP Has Already Begun, And It’s Time To Get On Board
Zixi’s Robert Poletiek: “Over the past five years audiences have begun a mass migration towards consumption of IP-based content streaming services at an accelerated pace. Viewers globally are spending many more hours at home with the choice of an infinite amount of personally curated content on-demand, whenever and wherever they want. In turn, the necessity to recalibrate the broadcast experience for content, services and entertainment by a workforce that is also increasingly remote is vital for the modern broadcaster.”
