Talking TV: Making The Case For Syndies’ Longevity

TVNewsCheck‘s Michael Depp talks with Robert Rose, independent producer, host and distributor of AIM TV’s Raw Travel, about how there’s still a market for well-made syndicated programming if it showcases good storytelling and keeps production costs in line.

COMMENTARY BY ROBERT ROSE

Weed Out Weekend Weakness, Syndicator Robert Rose Tells Station Programmers

Weekend broadcast syndication has filled up in recent years with lazy, commercial-laden content that’s driving viewers over-the-top, the longtime AIM TV Group proprietor says.

OPEN MIKE BY ROBERT ROSE

This Is No Time To Take The Weekends Off

On Saturday and Sundays, many TV stations are sticking to the script of network sports, news and public affairs, repeats of weekday programs and paid programming — way too much paid programming. It isn’t offering anything to viewers or long-term prospects. But if you’re smart, you can use weekends to broaden appeal and differentiate yourself from the pack.