TVNewsCheck‘s Michael Depp talks with Robert Rose, independent producer, host and distributor of AIM TV’s Raw Travel, about how there’s still a market for well-made syndicated programming if it showcases good storytelling and keeps production costs in line.
Weekend broadcast syndication has filled up in recent years with lazy, commercial-laden content that’s driving viewers over-the-top, the longtime AIM TV Group proprietor says.
On Saturday and Sundays, many TV stations are sticking to the script of network sports, news and public affairs, repeats of weekday programs and paid programming — way too much paid programming. It isn’t offering anything to viewers or long-term prospects. But if you’re smart, you can use weekends to broaden appeal and differentiate yourself from the pack.