Looking to curtail Facebook and Google’s competitive advantage in people-based marketing, global ad-tech companies have set up a consortium to make targeting technologies available through a wide range of channels. The initial group of companies in the consortium include AppNexus, LiveRamp, MediaMath, Index Exchange, LiveIntent, OpenX and Rocket Fuel.
Rocket Fuel
April 19, 2024
Editor on Duty: Mark K Miller.
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