Digital weather meets the future: speed, flexibility, simplicity
Broadcasters racing to keep up with creating content for an expanding array of distribution platforms told The Weather Company their meteorologists needed two things: speed to publish and the ability to work remotely. The weather provider responded with Max Velocity, a browser based platform that enables lightning fast story creation in a tool so easy to use that it expands the potential user pool to non-meteorologists and even sponsors.
TVN Webinar To Explore The Future Of Digital Weathercasting
As the business of broadcasting continues to add platforms, pressure grows to produce more content more efficiently. The Weather Company, an IBM business, has responded with a major technology announcement, set for Oct 12. TVNewsCheck and The Weather Company will follow up this announcement on Oct. 28 with an in-depth conversation about what the future of digital weather storytelling will look like. Join us.
Premium app offers stations entry into expanding subscription economy
Broadcasters aiming to diversify digital revenue streams in the wake of disruption in the programmatic advertising universe may consider partnering with The Weather Company, an IBM Business, and offering a premium version of their mobile weather app. The Max Mobile Premium app, pictured here, uses AI-powered messaging to invite Max Mobile users to upgrade.
TVN webinar to explore how broadcasters can diversify digital revenue streams
Station groups can capitalize on shifts in the mobile advertising landscape by building in a subscription revenue stream, according to executives from The Weather Company, who will appear on a TVNewsCheck webinar on April 27 at 3 p.m. ET. The event will examine how the Max Mobile white label app that many broadcasters offer their followers can use artificial intelligence to invite, at just the right time based on user behavior, an upgrade to premium. Join us by registering here.
Automation, digital-friendly content and a local meteorologist can dramatically increase video views in apps, OTT, web
TV stations can rapidly increase digital video views — and advertising impressions — by adding automated tools that enable meteorologists to easily produce mobile friendly forecasts and schedule them to appear throughout the day, according to a Fireside Chat that took place during TV2025: Monetizing the Future. One TV station expanded mobile video views from 3,000-4,000 per month to 80,000-90,000 per month just 30 days after implementing Max Engage. Newer tools like Weather Insight use AI to target weather to users’ exact location.
Has COVID-19 Forever Changed The Weathercast?
Reliable work-from-home options may find a more lasting place in local weathercasts even after we’ve reached the other side of the pandemic. These are some possible scenarios for weekday and weekend forecasts, along with severe weather and traffic.
Exclusives
Has COVID-19 Forever Changed The Weathercast?
Reliable work-from-home options may find a more lasting place in local weathercasts even after we’ve reached the other side of the pandemic. These are some possible scenarios for weekday and weekend forecasts, along with severe weather and traffic.
AI Can Bring Relevance To Weather Coverage
It’s time we face the facts as media weathercasters: Our viewers’ habits are changing, and nothing we do will pull them back to the traditional, one-platform, linear TV viewing habits. We are in a unique position in that, as more content providers branch into also providing on-the-go weather reports, we are becoming both less valuable and more valuable. We should be embracing the new evolution of on- and off-air weather reporting in the form of augmented intelligence (AI). We must learn to embrace the new or risk becoming uncompetitive in a breakneck market.
