Brands looking to buy Roku’s original content channel programmatically will no longer be able to do so through third-party platforms. Moving forward, Roku Channel will be available to be purchased programmatically only through the streamer’s own demand-side platform.
Roku, a leader in the on-demand streaming world, is adding more than 100 free live and linear channels to The Roku Channel and has created a channel guide to help viewers find what they want to watch. The change, starting Monday evening, comes at a time when streaming viewing is up, particularly news viewing amid a pandemic and rioting.
