The CW and the Roku Channel have teamed up to announce their collaboration on Fight to Survive, an eight-episode survivalist competition. Hosted by American Ninja Warrior alum Akbar Gbajabiamila, the social experiment pits 17 competitors — including former Survivor, Alone, Naked and Afraid and American Ninja Warrior contestants — against each other in an attempt to survive 25 days on a remote tropical island while facing brutal conditions to win $250,000.
The ad-supported streamer joins fellow FAST services Tubi and Pluto TV in Nielsen’s Gauge measurement.
Multiyear agreement keeps AMC+, Shudder and Acorn TV as subscription options on Roku Channel.
Exclusives
NBC Bay Area News, NBC Boston News, NBC San Diego News are now accessible through the Roku Channel. LX News, a TV and streaming network from NBCU Local for millennials and Gen Z-ers, makes its Roku Channel debut.
News coverage from eight NBC stations in major U.S. markets, are now accessible through The Roku Channel with more local news channels to be added in the coming months.
Brands looking to buy Roku’s original content channel programmatically will no longer be able to do so through third-party platforms. Moving forward, Roku Channel will be available to be purchased programmatically only through the streamer’s own demand-side platform.
Roku, a leader in the on-demand streaming world, is adding more than 100 free live and linear channels to The Roku Channel and has created a channel guide to help viewers find what they want to watch. The change, starting Monday evening, comes at a time when streaming viewing is up, particularly news viewing amid a pandemic and rioting.
