How Roku Used The Netflix Playbook To Beat Bigger Players And Rule Streaming Video

Roku has out-executed larger companies and leaned on an unusual corporate culture to gain a $45 billion valuation. Roku batted away early acquisition offers and skepticism from Wall Street bankers to go public in 2017. Roku founder Anthony Wood is now spending much of his time thinking about the company’s content ambitions.

Google Play Movies & TV Store App Exits Roku

Roku Debuts First Series From New Branded Content Studio

Roku Seeks Expansion Into Home Automation

TiVo leads Roku And Amino In MobiTV Auction With Baseline Bid Of $14.1M

Roku Calls Google ‘Unchecked Monopolist’ After Tech Giant Posts YouTube TV App Workaround


YouTube TV Creates New Workaround As Roku Standoff Continues

YouTube TV has developed a new technical workaround as the dispute between the streaming TV service and Roku shows no signs of coming to a quick resolution. The new feature, introduced Friday, May 7, provides access to the YouTube TV service from within the core YouTube app. Users can access it by clicking on a “Go to YouTube TV” button on the main YouTube app.


Roku Smashes 1Q Financial Forecasts

Roku kept rolling in the first quarter, reporting a 35% rise in active accounts, to 53.6 million, along with stronger-than-expected financial results. Revenue grew 79% compared with the same quarter a year ago, hitting $574.2 million, far higher than the consensus forecast by Wall Street analysts for $490.6 million.

Roku Removes YouTube TV From Platform

Roku has followed through on its threat to remove streaming bundle YouTube TV from its platform, in a dispute it has characterized as more about principle than dollars. The streaming provider had warned on Monday that it would unplug YouTube TV unless the Google-owned streaming outlet agreed to certain curbs on search and data use. It charges that YouTube has leveraged Google’s massive resources to manipulate search results in a way that compromises Roku users’ experience and hoards sensitive customer data.

Roku Says YouTube TV May Get Dropped, Accusing Google Of Anticompetitive Behavior

Simmering tensions between Roku and Google have erupted into a full-blown fight. On Monday, Roku began warning YouTube TV customers that Google’s internet pay-TV service may go dark on the Roku platform soon — alleging that Google in seeking anticompetitive terms.

Roku Is Rebranding Quibi Shows As ‘Roku Originals’

Roku Fires Up Patent War With Remote Maker Universal Electronics

Roku Hires Another Ex-Quibi Employee As It Gears Up To Launch Quibi Shows

Roku has recruited another former employee from Quibi, the now-defunct mobile streaming subscription startup that closed its doors in 2020 just six months after launching. Lisa Flores, previously marketing lead at Quibi, is now overseeing social media for The Roku Channel, the company’s streaming service that aggregates free, ad-supported and subscription content.

Former Quibi Comedy Chief Colin Davis Joins Roku

Roku’s Nielsen Deal Means It Can Make Money Off Traditional TV Viewers. Here’s How

Roku’s deal for Nielsen’s advertising video business boosts the size of its potential market and makes it more valuable to programmers going directly after consumers, an analyst at KeyBanc Capital Markets said Wednesday. Earlier this week, streaming platform Roku said it was buying Nielsen’s Advanced Video Advertising unit, which includes technology that makes it easier for advertisers to target specific audiences.

Roku Acquires Nielsen’s Advanced Video Ad Unit

In a move that will bolster Roku’s advertising capabilities, the streaming company has acquired Nielsen’s Advanced Video Advertising unit. Terms for the deal were not disclosed. A person familiar with the transaction described it as “not material” to the overall business of Roku, whose market value is $53 billion. Nevertheless, the acquisition is a meaningful step forward for the streaming potentate. The company will now be able to serve viewers “dynamically inserted” ads on live, linear programming, opening up new horizons for its burgeoning ad business.

Vizio Accelerates Its Streaming Ads Business

While late to the ad game compared to the likes of Roku and Amazon, original equipment manufacturers like Vizio, Samsung and LG are hurriedly building out their advertising businesses as ad dollars flow into connected TV.


Roku Glides Past Wall Street 4Q Expectations

Roku continues to ride the streaming wave, reporting fourth-quarter results ahead of Wall Street expectations, with revenue shooting up 58% from a year ago to just shy of $650 million. Operating income swung from a loss in the year-earlier period to a profit of $65.2 million.

Roku Tests Remote With Rechargeable Battery

Amazon’s Free IMDb TV Streaming Service Launches On Roku Devices

In a classic case of coopetition, Roku inked a deal with Amazon to bring the IMDb TV free, ad-supported streaming service to the Roku platform in the U.S. The IMDb TV service competes for viewers — and ad dollars — with the Roku Channel, a similar ad-supported VOD service. Under Roku’s standard distribution agreements, it takes 30% of ad inventory on partner channels but the terms of the deal with Amazon for IMDb TV were not disclosed.

Roku Buys Library Of Short-Lived Quibi

Roku created its business solely as a hub for other streaming services, but has recently begun piling up content for its free Roku Channel. With the acquisition, Roku will acquire 75 staccato-style programs with some very big names attached. Idris Elba, Kevin Hart, Liam Hemsworth, Anna Kendrick, Nicole Richie, Chrissy Teigen and Lena Waithe have all been in Quibi shows. That includes more than 12 shows that never aired on Quibi before it was shuttered.

Roku Owners Report Disappearing Spectrum Apps

Roku Near Deal To Buy Quibi’s Content Library

Quibi is in advanced talks to sell its content catalog to Roku, as the short-form streaming service winds down its operations following an unsuccessful run.

Roku Torments Entertainment Giants

The maker of the leading streaming-media player has taken up brash negotiating tactics over its terms to carry services like WarnerMedia’s HBO Max and NBCUniversal’s Peacock. At issue is how to divvy up the spoils of video streaming — and who will reign in the new order of entertainment distribution.

HBO Max Finally Agrees To Deal With Roku Ahead Of ‘Wonder Woman 1984’ Debut

At long last, HBO Max will finally be on Roku beginning Thursday. The long-awaited deal comes nine days before Wonder Woman 1984 drops on the streaming service. Roku users will be able to download HBO Max from the Roku channel store and subscribe directly on their Roku device to access all of HBO Max.

Roku Removes Spectrum TV App In Fee Fight

Roku has removed Charter’s Spectrum TV app from its Channel Store in the latest carriage dispute involving the streaming device maker. The app, which allows Charter’s Spectrum subscribers to watch live TV and on-demand programming, is still available for Roku owners who have previously downloaded it. However, you can no longer download it from the Roku Channel Store

Roku Poaches Apple’s Lead Siri Architect, Brian Pinkerton

AMC+ Launches On Roku

Roku Offering $17 Black Friday Deal

Roku 3Q Revenue, Streaming Hours Spike

Tegna Updates Station OTT Streaming Apps on Roku, Plans To Launch On Amazon Fire TV

Tegna today said it has completed an update of its stations’ over-the-top streaming apps on Roku, “enhancing the experience for viewers.” Tegna also announced it is planning to launch OTT streaming apps for its stations on Amazon Fire TV by the end of 2020. When the rollout on Amazon Fire TV is complete, Tegna stations’ […]

AT&T CEO Blasts Amazon, Roku ‘Bottlenecks’

AT&T is nearly five months out from the launch of HBO Max and the service still doesn’t have distribution agreements in place with Amazon or Roku. CEO John Stankey, speaking Monday at the WSJ Tech Live event, said the impasses demonstrate how platform companies, not network providers, have begun to hamstring access to apps and services.

NBCLX Now Available On The Roku Platform

Today’s launch includes the debut of LX News, a weekday newscast targeted to Gen Z and millennials.

Sony Spanish-Language FAST Channels Join The Roku Channel

NBCU, Roku Strike Peacock Streaming Deal

On Friday, Roku and NBCUniversal reached a deal bringing Peacock, NBCU’s recently launched streaming service, to Roku, while also keeping a number of other NBC apps on the platform.

Roku And Peacock Clash Over Carriage

Roku, a major streaming gatekeeper, has reached an impasse with NBCUniversal over its nascent Peacock service and a swath of NBCU apps is about to go dark as a result. As soon as overnight Friday into Saturday, 11 national “TV Everywhere” apps, which are available to pay-TV subscribers, will disappear due to the dispute. Dozens of other local apps from NBC and Telemundo stations, which are available only to Roku viewers in those local markets, are also hanging in the balance.

Roku, Netflix Surge On Upbeat Analyst Reports

Shares of Roku Inc. surged over 11% on Wednesday after Citi initiated coverage of the streaming video company with a “buy” rating, while Netflix also rallied more than 11%. Roku and Netflix are among several technology-related companies that have benefited as a result of the coronavirus pandemic, with people around the world spending more time at home.

Why Does Roku Still Insists It’s ‘Neutral’?

The company’s CFO proclaims the top OTT platform still plays its ‘traditional’ Switzerland role in the streaming wars. But analysts say it now has too many advertising and subscription agendas.

Roku Adds 43 Million New Accounts in 2Q

Google And Android TV Threaten Roku And Amazon For Connected TV Dominance

With the incumbent OTT operating systems at impasse with Peacock and HBO Max, Google finally has its opening into the living room, LightShed Partners says.