Executives from CBS, NBCU, CBC, Magid and Graham Media discussed the pros and cons of gathering and using data to attract and retain viewers during TVNewsCheck’s TV2025 last week at NAB New York. Above, l-r: Graham Media’s Dustin Block, Voice Interaction’s Joao Neto, Magid’s Bill Hague, MNCU’ Shawn Makhijhani, CBC’s Roma Kojima and CBS’s Radha Subramanyam.
Executives from CBS, NBCUniversal, Graham Media, the CBC and Magid will look at how consumer data is affecting broadcasters’ decisions on programming, revenue and audience relationships in a panel discussion at TVNewsCheck’s TV2025: Monetizing the Future event at the NAB New York Show on Oct. 19. Register here.
Advertisers Adopt ‘Holistic’ Approach On Streaming
Executives from E.W. Scripps, Cox Media Group, CBC and Disney told attendees of a TVNewsCheck virtual conference that advertisers are warming to the fact that neither a linear- nor digital-only approach can be as effective as a multiplatform buy. Above, Maggie Drake, Scripps senior director, OTT revenue, said she is starting to see advertisers gravitate toward digital and away from linear ads.
A panel at TVNewsCheck’s June 9 virtual conference, Streaming News 2021, will detail the most effective ways of monetizing streaming news content with executives from Disney Advertising Sales, The E.W. Scripps Co., Cox Media Group and CBC. Register here.
Panelists from Fox Soul, Newsy and CBC will share how they find new viewers in a crowded streaming ecosystem abounding with choices. Register here.
Attracting, Keeping OTT Viewers Still Daunting
Crafting the right strategy for each service is crucial, broadcast executives say at TVNewsCheck’s OTT News Summit.
Exclusives
Station Groups, Nets Tackle OTT UX, Discovery
ABC News’ Kaizar Campwala, CBC’s Roma Kojima, Graham Media’s Jonathan Beard and Tribune Broadcasting’s Kerry Oslund will make up a panel examining some of streaming’s more vexing challenges at TVNewsCheck’s OTT News Summit on June 11. The Weather Channel’s Michael Senzon will moderate.
