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Al Roker Sets His Sights On Live Streaming

The Wall Street Journal | by TVNewsCheck

Al Roker has launched Roker Media, a live streaming content and ad network, with a view to having a early-mover advantage in the space. His partner is Ronald C. Pruett Jr. (of As Seen on TV provenance), and they’re focusing on personality-driven programming and signing on social influencers, along with monetizing via product placements and show sponsorships instead of pre-roll.