EXECUTIVE SESSION WITH RON GORDON
Telemundo’s Second Language: Localism
The NBC-owned group of Spanish-language stations has reversed course from a 2006 decision to reduce its locally produced news programming and is actively beefing up its local news and programming both on the air and online as well as in the growing mobile space. Ronald Gordon, president of the Telemundo Television Station Group, explains the strategy behind the change and describes the progress made so far.
