Nearly 400 family and friends gathered Sunday on the field at the historic stadium where Jackson, the folksy voice of college football for decades on ABC, called a record 15 New Year’s Day games — the last in 2006. Jackson died on Jan. 12 at age 89.
ESPN has agreed to pay an average of $80 million a year for the Rose Bowl, industry experts say, which could push the price tag for the playoffs media rights as high as $600 million for an all-in package that includes a championship game, two semifinals and four major bowls each season.