NBC launched a broad video-advertising campaign on Facebook to promote three midseason shows — Rosemary’s Baby, The Night Shift and Undateable — becoming the first television network to use the social media company’s autoplay video ads.
The four-hour miniseries will premiere over two nights next month. NBC airs Rosemary’s Baby, its adaptation of Ira Levin’s 1967 best-seller, from 9-11 PM May 11 and May 15.
