Electronic program guide company, Rovi Corp. is launching a media research tool for media agencies and advertisers to measure TV advertising buys on its ad network. Rovi Analytics will provide measurements such as unique viewers, impressions and time spent — data that comes from set-top boxes, as well as connected television and video devices.
Rovi Corp., the big electronic program guide company, and Delivery Agent, a longtime seller of TV related merchandise, have just made a deal where consumers can use their remotes to buy products when using their program guides.
