Rovi Launches Tool To Measure TV Ad Buys

Electronic program guide company, Rovi Corp. is launching a media research tool for media agencies and advertisers to measure TV advertising buys on its ad network. Rovi Analytics will provide measurements such as unique viewers, impressions and time spent — data that comes from set-top boxes, as well as connected television and video devices.

Rovi Taps Thomas Carson As CEO

Rovi Lets TV Viewers Buy Retail Via Remote

Rovi Corp., the big electronic program guide company, and Delivery Agent, a longtime seller of TV related merchandise, have just made a deal where consumers can use their remotes to buy products when using their program guides.