Analyst Michael Nathanson of MoffettNathanson, working with measurement and analytics company has come up with what he called effective RPU, a number that takes into account promotions and discount offers through distributors and aggregators, as well as revenue on ad supported tiers. Bottom line, Nathanson said Netflix leads the industry in effective RPU at $14.88. He attributed Netflix’s strong RPU to its high percentage of direct-to-consumer relationships and the maturity of its business model.
It looks like broadcasters’ remote pickup (RPU) operations may finally be getting pushed into the digital 21st century. In response to separate petitions filed by the Society of Broadcast Engineers and the Engineers for the Integrity of Broadcast Auxiliary Services Spectrum, the FCC has issued a Notice of Proposed Rulemaking and Order resolving a couple of RPU-related questions and proposing a number of changes to the RPU rules.