Rubicon Project, Telaria Rename As Magnite

Three months after the acquisition of Telaria by Rubicon Project, the company is renaming itself Magnite and claiming that it operates the largest independent omnichannel sell-side platform in the industry, including expertise in the fast-growing connected TV space. The new company will adopt the Nasdaq ticker symbol MGNI effective July 1.

Rubicon Project And Telaria To Merge

Stopping short of calling it an acquisition, Rubicon Project and Telaria in a joint announcement on Thursday said the two companies will merge.  “We saw this as an opportunity to bring complementary assets together,” said Mark Zagorski, president-COO of the combined, unnamed company. The merger is expected to close in the first half of 2020, at which time management will release the new company name.