EXECUTIVE SESSION WITH RYAN GLOVER
Bounce Set To Jump Into The Multicast Game
The new multicast channel aims to fill what its creators see as an unserved need: a movie-based service targeting African-Americans between the ages of 25 and 54. Coming off last week’s announcement that it has the Raycom stations on board in 26 markets, co-EVP Ryan Glover talks about Bounce TV’s goals and strategies, including why it opted to go broadcast rather than cable.
