GroupM, Maxus Win $1B SC Johnson Account

WPP’s GroupM has won global buying duties for household products maker S.C. Johnson after a review. The account, with total spending approaching $1 billion, will be parked at Maxus, which also was awarded half of the client’s media planning account.

Huge S.C. Johnson Account Move Pending

Whether or not the S.C. Johnson ad account review indeed winds up being one of the most spectacular advertising events of the still relatively new century, two things are certain — the review is being closely watched by many advertising types, and it is going to be a really huge windfall for one of the four finalists that were believed to be vying for it. Ogilvy & Mather is definitely the frontrunner.