Sorry Digital Kids, Old Media Is Going To Win

Yesterday, female-focused publisher Refinery29 announced it had raised $45 million in a funding round led by Turner. It was just the latest in a long series of equity investments made by traditional media giants in fast-rising digital media startups. These deals are frequently labeled as “strategic investments” benefiting both sides. What these deals also demonstrate is that while the death of traditional media might make for a great cocktail conversation, if the so-called disruptors succeed, so will “old media.” They’ve ensured it.