Hearst TVs Add Matrix CRM/Sales System

The 29-station group has installed a Web-based system designed for environments that include multiple stations and platforms such as TV and Web.

DMAS 65, 156, 158 & 170

WV Media Selects Matrix for CRM, Sales Analytics

West Virginia Media Inc. has chosen Matrix Solutions’ Web-based CRM and sales analytics software. West Virginia Media operates television stations, multicast Fox channels, a sports website and a weekly statewide business and leadership publication, all in West Virginia. Its TV stations are: WOWK Charleston-Huntington (DMA 65); WVNS Bluefield- Beckley (DMA 156); WTRF Wheeling (DMA 158); […]

Gray Using Matrix for CRM, Sales Analytics

Gray Television Inc. has chosen Matrix Solutions’ Web-based CRM and sales analytics software. Gray operates 36 television stations serving 30 markets and operates 40 subchannels. Gray will be using Matrix in roughly half of its stations with the option to add additional stations as desired. “We are very eager to launch Matrix as a resource […]