WORKING LUNCH WEBINAR

TVN To Present: Optimizing Spot TV In A Challenging Economy

Leading spot TV advertising and technology executives will address how the global coronavirus pandemic has affected their business during a TVNewsCheck Working Lunch Webinar set for June 25 at 1 p.m. ET. Speakers will talk about geo-targeting in a patchwork of DMAs in different stages of coping with the crisis; new categories and opportunities, and progress on impression-based selling, performance-based campaigns and the rollout of technologies to streamline and optimize transactions. Register here

 

SPONSORED BY PROVANTAGEX

Could sales automation boost local TV against digital giants?

Sales leaders from a half dozen major TV station groups gathered to talk about the challenges they face competing with an increasingly powerful array of digital giants. Key to their strategy is moving to impressions-based selling and creating an automated pipeline connecting media buyers and TV sales reps and cutting down on the busy work that drives up the costs of transactions. Pictured: Frank Comerford, chief revenue officer, and president, commercial operations, NBCU Owned Television Stations.