Matrix Solutions announced today that the next generation of its CRM and sales management software system is now available. Its entire customer base — 285 stations and more than 3,700 users — has been automatically upgraded to the new release. Matrix is a Web-based and hosted solution so the actual upgrade is transparent on the […]
As competition escalates for all advertising dollars, vendors and broadcasters see analytics embedded in various kinds of sales management software as a way to harvest harder-to-reach revenue. And with digital channels, websites and mobile apps, the complexity of tracking and analyzing what’s happening in multiple markets grows exponentially.
Matrix Solutions CEO DJ Cavanaugh spells out the four key benefits of using CRM and sales management software. “The organizational benefits are wide-ranging and directly add value to any company’s short- to long-term profit and competitive goals,” he says.
Matrix Solutions, a provider of media sales management software, announced today that Griffin Communications will be the first to implement its new Web-based CRM (customer relationship management) and sales analytics software. Griffin is an Oklahoma-based multimedia company, reaching over 90% of Oklahoma households with television stations, a statewide radio network, Internet sites and mobile information […]