New Marketron REV Platform Streamlines Sales Processes To Drive Growth

Marketron, a broadcast industry technology provider driving more scalable, predictable and reliable revenue, today launched Marketron REV, a sales growth platform purpose-built for broadcast TV and radio sales professionals. The company says “unifying the entire sales process on a single platform, Marketron REV streamlines customer, proposal, and order management processes so that sellers can focus […]

Matrix Makes Key Additions To Staff

Matrix, the global ad sales platform built for media, is adding key roles and new hires across various departments. The company said this internal growth “strengthens Matrix’s ongoing global expansion, extending [its] customer footprint into all media sectors, and bolstering the product portfolio suite.” Matrix says it is positioned to accelerate development and deployment efforts, […]

Fox Stations Adopts New Ad Tech Platform

The station group will use ITN Holdings’ ProVantageX end-to-end television and video-everywhere platform so it can receive and respond more quickly to requests, simplify transactions, coordinate schedule maintenance and streamline the workflows for agencies across all FTS stations and their sales representatives.