Desperate For New Blood, Station Sales Departments Need Changes Fast

If TV stations sales departments want to lure prospective employees back, they’ll need nothing short of a complete overhaul of their culture and practices, and time is rapidly running out.

Wendy Hosterman Joins As Senior Marketing Consultant

Wendy Hosterman is the newest member of Dallas-based national sales consulting and revenue development firm She joins as a senior marketing consultant. “For nearly 25 years, Wendy’s had an award-winning career in media, working successfully with local businesses from the automotive sector to retail to healthcare and more,” said Angela Betasso, president-CEO of […]

Marketron Unveils ‘Sales Meetings In A Box,’ Volume Two

Marketron, a provider of enterprise revenue management and digital software solutions, today introduced Volume Two of “Sales Meetings in a Box,” a turnkey resource designed to help sales managers facilitate training sessions that lead to higher digital sales proficiency across the sales team. This new release builds on the content delivered in Volume One, also available on the Aspire […]

Aspire By Marketron Offers Free Tools, Resources For Salespeople

Marketron, a provider of enterprise revenue management and digital software solutions, has launched Aspire by Marketron, a new website that provides ideas, information and tools that salespeople and sales managers working in broadcast and media can use to close more business. The free resources include educational webinars, case studies and creative assets. Aspire is designed […]


The Price Point | Leadership In A Down Year

A down year is a good time to be a hero since corporate expectations are low and any successes are magnified. But GMs need to face the situation head on, have the guts to make tough operating decisions and hold the line on sales rates, even when there’s pressure to cut them.