How Sales And Finance Teams Can Work Together
Historically, there’s palpable friction between finance and sales departments at media companies, but to get budgets and sales forecasts right, they need to work together. Sometimes, each camp may even grow to appreciate their former foes.
AMC Networks advertising executive Evan Adlman has been chosen to oversee the company’s digital and national sales team under a new reorganization of its commercial revenue business. Adlman, who has been AMC’s senior vice president of advanced advertising and digital partnerships, will become executive vice president of commercial sales and revenue operations.
National sales consulting and revenue development firm JDA.media has promoted John Hillary from senior marketing consultant to vice president. In his enhanced role, Hillary will work alongside JDA executives Angela […]
Executives from NBCUniversal, Fox Television Stations, E.W. Scripps, Gray Television and Estrella Media told a TVNewsCheck webinar last week they’ve needed to embrace a wide range of tools and tactics to grow audience and revenue for their streaming channels. Ubiquity and flexibility, they said, are key.
The veteran executive with 25-plus years of broadcast and digital experience will lead the broadcast division’s multiplatform group sales efforts.
Desperate For New Blood, Station Sales Departments Need Changes Fast
If TV stations sales departments want to lure prospective employees back, they’ll need nothing short of a complete overhaul of their culture and practices, and time is rapidly running out.
Exclusives
Wendy Hosterman is the newest member of Dallas-based national sales consulting and revenue development firm JDA.media. She joins as a senior marketing consultant. “For nearly 25 years, Wendy’s had an […]
Marketron, a provider of enterprise revenue management and digital software solutions, today introduced Volume Two of “Sales Meetings in a Box,” a turnkey resource designed to help sales managers facilitate training sessions […]
Marketron, a provider of enterprise revenue management and digital software solutions, has launched Aspire by Marketron, a new website that provides ideas, information and tools that salespeople and sales managers […]
The Price Point | Leadership In A Down Year
A down year is a good time to be a hero since corporate expectations are low and any successes are magnified. But GMs need to face the situation head on, have the guts to make tough operating decisions and hold the line on sales rates, even when there’s pressure to cut them.
