NBCU Amps Up Cross-Media CRM With Salesforce

NBCUniversal is boosting its customer relationship management data efforts across all its media platforms through an expansion of its deal with Salesforce. Salesforce will help “democratize resources” — including insights and product knowledge — by investing in new technologies for NBCU’s client and media agencies, which will gain efficiency and transparency.

Lessons For Newsrooms From Big Tech

There’s a lot that newsrooms could and should learn from what’s made platform and technology companies successful, sometimes at the direct expense of legacy news business models. Here are seven top takeaways.