NBCUniversal is boosting its customer relationship management data efforts across all its media platforms through an expansion of its deal with Salesforce. Salesforce will help “democratize resources” — including insights and product knowledge — by investing in new technologies for NBCU’s client and media agencies, which will gain efficiency and transparency.
There’s a lot that newsrooms could and should learn from what’s made platform and technology companies successful, sometimes at the direct expense of legacy news business models. Here are seven top takeaways.
