For Broadcast, 2024 Will Be The Year Of Multiple Currencies
True cross-platform measurement is also on the industry’s mind, while local linear TV measurement falls further behind.
Samba TV, a provider of TV technology for audience data and omniscreen measurement, is partnering with HyphaMetrics, an independent cross-media, cross-walled-garden dataset designed to unify the historically disconnected worlds of linear, […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, is partnering with HyphaMetrics, an independent cross-media, cross-walled-garden dataset designed to unify the historically disconnected worlds of linear, […]
Samba TV, a provider of TV technology for audience data and omniscreen measurement, today unveiled a new capability from its artificial intelligence portfolio “to enable brands to accurately and quickly […]
Entertainment marketers promoting new shows and movies can now use Samba TV measurement to understand viewership conversions generated by Snapchat campaigns.
Media fragmentation, challenges in reaching younger audiences and a danger of alienating some voters with overly repetitive ads mean that political campaigns will need to be both omniscreen and more targeted than ever in 2024. That’s the key takeaway from a guide to 2024 political advertising from Samba TV, based on its smart-TV ACR data and two surveys with HarrisX: one among 2,507 U.S. adults in August and one among 1,004 voters in November.
Samba TV, a provider of TV technology for audience data and omniscreen measurement, is partnering with Epsilon, a global advertising and marketing technology company and part of Publicis Groupe, to […]
Samba TV, a global provider of television data and measurement, announced a new strategic partnership with Admo.tv, a European provider of TV analytics, to bring a new measurement and attribution […]