Nearly Half Of U.S. Netflix Subscribers Would Consider Ad-Supported Tier, Survey Says

As Netflix prepares to launch a lower-cost ad-supported subscription tier, new consumer survey data from Samba TV and HarrisX sheds light on two key questions: how interested are consumers in a tier with ads, and would a lower priced ad-model cannibalize subscription revenue? In short, the study suggests appetite is strong, both with current lower-tiered subscribers, as well a large net-new audience that has either never had or already canceled their Netflix subscription.

Report Finds Linear TV Consumption Declines To Year Low

A new study from Samba TV finds that the declining reach of linear TV means nearly all linear ad impressions now reach only half of U.S. households.

Samba TV Enters Spanish Market In Deal With Smartclip

Xandr Strikes Trial Deals With Six Measurement Companies

Building on more TV measurement tests from TV advertising sellers, Xandr, the advanced advertising/marketplace unit now owned by Microsoft, announced it has struck deals with six measurement companies in preparation for the upfront TV market. Comscore, EDO, Samba TV, TVision, VideoAmp, and 605 will work with Xandr’s buy- and sell-side advanced TV platforms — Invest TV and Monetize TV.

Samba TV Installs Roku Vet Dallas Lawrence As Head Of Communications And Brand

Samba TV Launches SambaID To Drive More Advertising Efficiency And Transparency

Samba TV, a global provider of omniscreen advertising and analytics, today the introduced Samba TV’s proprietary identifier, SambaID, as part of its Samba TV Identity solution, giving marketers, publishers and platforms the ability to transact with each other using a variety of different currencies to optimize against, even in the post-cookie future. Samba TV said […]

Samba TV Hires Kris Magel As VP-Head Of Agency Development

The former Dentsu executive will spearhead the adoption of first-party data as the next-generation currency for media planning and measurement.

Samba TV Debuts Global TV Viewership Dashboard With Real-Time Ratings

Samba TV, a global provider of omniscreen advertising and analytics, has launched its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world, starting with four of the largest media markets: the U.S., U.K., Germany and Australia. “The Olympics this year will underscore […]

Samba TV And 605 Partner On Omniscreen Addressable TV

Samba TV, a global provider of omniscreen advertising and analytics, has partnered with 605, a television measurement and analytics company. The deal provides Samba TV with exclusive addressable access to a subset of 605’s TV viewership dataset and is part of Samba TV’s continued global investment to broaden the reach and representation of its dataset across tens of millions of households throughout […]

Samba TV Unveils Automated Ad Platform

Samba TV is rolling out a self-serve platform integrating Samba’s data to let advertisers buy for TV audiences programmatically. Audience Platform users can access Audience Discovery, Samba’s proprietary planning analysis, and Audience Manager, a feature that allows Audience Discovery results to be divided by segment generation and rapid syndication to any Demand Side Platform (DSP) for programmatic activation.

Kantar Millward Brown, Samba TV Partner

The new analytics partnership plans to offer marketers verified passive TV exposure data integrated into TV advertising effectiveness measurement.

TV Researcher Samba TV Starts DMP

Broadening its efforts for TV marketers, Samba TV is starting a data management platform (DMP) for its TV data in a partnership with Acxiom’s LiveRamp. Samba TV, which provides first-party, real-time TV viewership data, says the new effort will offer “a single, de-duplicated view of the customer journey across linear television, over-the-top and digital media platforms for high-precision, cross-screen targeting of programmatic media.”