While late to the ad game compared to the likes of Roku and Amazon, original equipment manufacturers like Vizio, Samsung and LG are hurriedly building out their advertising businesses as ad dollars flow into connected TV.
As streaming TV becomes the default viewing option for Americans, the makers of streaming devices are taking the place of cable operators as gatekeepers, deciding what streaming services will be available to viewers. Increasingly the gatekeepers include not only Roku and Amazon but smart TV makers such as Samsung. NBCUniversal is learning that the hard way as it battles to get its Peacock service onto Samsung TVs.
ATSC President Madeleine Noland weighs in on the technology’s COVID-hampered rollout, the importance of peripheral receiver devices for viewers’ embrace and prospective nontraditional uses cases for the spectrum as a broadcast revenue driver.
Samsung has launched a new service intended to help advertisers better engage target audiences, regardless of how they watch TV, by measuring the combined impact of linear and streaming campaigns. General Motors was a partner in the pilot project for Samsung Measurement.
Lee Kun-hee, who built Samsung into a global giant of smartphones, televisions and computer chips but was twice convicted — and, in a pattern that has become typical in South Korea, twice pardoned — for white-collar crimes committed along the way, died on Sunday in Seoul, the South Korean capital.
Samsung Ads, the advanced TV advertising unit of the TV set manufacturer, is launching Samsung DSP, a self-serve demand-side platform. The platform will give programmatic buyers access to exclusive CTV inventory, as well as offering targeted audiences and data from across 45 million households.
The massive NBCUniversal Boston Media Center in Needham, Mass., houses the company’s NBC and Telemundo stations plus regional cable news and sports networks in a new $125 million, 160,000-square foot headquarters. “It’s a complete game-changer,” says one GM of the greenfield build.
The annual consumer electronics bazaar offered an important stage for fledgling NextGen TV this week, while also allowing varied glimpses at 5G, anticipatory technology and acres of beautiful new screens including the Samsung Sero that shifts from a horizontal to vertical perspective.
Set makers including Samsung and LG will support the mode, developed to disable motion smoothing and display movies in the way the filmmakers intended.
Samsung’s 2020 business strategy for TV sales is simple: 8K or bust. With its QLED 4K TV sales being undercut by budget 4K TVs, Samsung plans to shift the market again, to a format that has (so far) very few competitors, but also very little native content.
PBS and Samsung are putting finishing touches on a pair of apps that will make it easy for owners of Samsung smart TVs to stream national and local PBS shows. Samsung apps for PBS Video and PBS Kids, both co-branded with local stations and enabling viewer donations, will be released in Samsung’s Smart Hub app store within the next two months.
The South Korean consumer electronics and appliance marketer pumped $11.2 billion into advertising and sales promotion in 2017, a 13% increase. That moved it ahead of packaged-goods powerhouse P&G, which spent an estimated $10.5 billion on advertising and other marketing costs in the year ended June 2018, little changed from the previous year.
Is MicroLED ready to compete with LCD and OLED for the Best TV crown? If Samsung and Apple get their way, an array of millions of tiny LEDs could oust OLED as the next big display technology. But it won’t be easy. Above, Samsung’s The Wall microLED TV is 146 inches.
WASHINGTON (AP) — The Supreme Court has rejected Samsung’s appeal of court rulings that it impermissibly copied features of Apple’s iPhone. The justices on Monday left in place rulings in favor of Apple involving its patents for smartphone features that include auto-correct and a slide that unlocks the device. In 2014, a jury awarded Apple […]
Three presidents at the technology giant have been elevated to co-CEOs in the wake of a bribery scandal: Kim Ki-nam, Kim Hyun-sukand Koh Dong-jin. They will serve as heads of the company’s device solutions, consumer electronics and IT and mobile divisions, respectively.
Fox says today that it’s teaming with Panasonic and Samsung Electronics to create what they call “an open, royalty-free dynamic metadata platform,” tentatively called HDR10+. Translation: They want the industry to have a common communications standard that would enable ultra-HD TVs, Blu-ray disc players, and set top boxes to dynamically adjust he brightness, color and contrast of a movie or show scene-by-scene — not just once for the entire production. The process is known as tone-mapping.
Now that Samsung’s brought virtual to the masses with Gear VR, it’s looking to build a more powerful standalone system. Oh, and it’s interested in AR too.
WikiLeaks has published a trove of documents it says detail the inner workings of the CIA’s hacking programs — and among them is the claim that the U.S. spy agency is able to hack into Samsung smart TVs and use them as covert microphones.
Lee Jae-yong, the 48-year-old vice chairman at Samsung Electronics, faces allegations of embezzlement, of lying under oath during a parliamentary hearing and of offering a bribe of 43 billion won ($36 million) to a long-time friend of impeached President Park Geun-hye, according to Lee Kyu-chul, a spokesman for a special prosecutors’ team investigating the political scandal.
SEOUL, South Korea (AP) — Samsung Electronics said Tuesday it will increase shareholder returns and review its corporate structure as investors step up pressure to reform the South Korean tech giant’s governance structure following the Galaxy Note 7 fiasco. The South Korean company said in a statement that it will boost dividends by 30 percent […]