Back to TVNewsCheck Home

Should TV Reporters Endorse Products?

NewsLab | by TVNewsCheck

The line between news and advertising has been blurring for years. Infomercials, advertorials, “native” ads online. Now, there’s a new option: social media ads, like the ones newbie WWAY Wilmington, N.C., reporter Sara Hopkins gets paid to post on Instagram to supplement her “starter market” salary.