Q&A WITH SARAH BARRY JAMES
Why Media Cos. Are Relying Less On Ads
They want more reliable income, so that when an advertising slowdown hits, the business model does not collapse. While the networks are not going to stop pursuing advertising, they’re looking to make money in other areas as well, such as retrans and through selling show rights to subscription video on demand. Sarah Barry James, senior reporter at SNL Kagan, talks about second quarter ad trends, how long this idea has been around, and what those other revenue sources might be.
